The Experts w/ Dr Jenelle Kim

Cut Through the Noise: Trusted Wisdom and Actionable Insights from the World’s Leading Experts in Beauty, Wellness, Business, and Beyond. The Experts is a podcast hosted by Dr. Jenelle Kim, DACM, L.Ac., a 9th-generation Doctor of Traditional Oriental Medicine, herbalist, and internationally recognized wellness expert. Featured in Forbes, Allure, TIME, and Good Morning America, Dr. Kim shares her deep-rooted knowledge of Eastern medicine and holistic wellness with audiences worldwide. As the founder and master formulator of JBK Wellness Labs, Dr. Kim has spent over 20 years developing innovative clean beauty and nutraceutical products for global and indie brands, found in high-end retailers like Nordstrom, Sephora, and Credo. Her book, Myung Sung: The Korean Art of Living Meditation, is available globally in over ten languages. On The Experts, Dr. Kim engages in insightful conversations with some of the biggest names in beauty and wellness, including leaders from Dr. Dennis Gross Skincare, L’Oréal, Juice Beauty, and more. The podcast delivers insider insights, emerging trends, and actionable strategies for wellness enthusiasts, entrepreneurs, and industry leaders.

Listen on:

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Episodes

7 days ago

In this episode of The Experts Podcast, Dr. Jenelle Kim sits down with Sharone Hakman, a celebrity chef, entrepreneur, and wellness advocate, who may be recognized from MasterChef, Food Network, or National Geographic. Sharone is the founder of the popular food brand Chef Hak’s and co-founder of the wellness line Sunny Within.
This is more than a food story. Sharone opens up about growing up in LA, navigating a tough childhood, leaving corporate finance behind, and finding purpose through cooking. He shares why food is about connection, how becoming a parent shifted his priorities, and why authenticity matters more than anything when building a business or a life you love.
What you’ll take away:
Why cooking can be meditative and healing
How to embrace discomfort and uncertainty on the path to growth
The power of eating intentionally, locally, and seasonally
Behind-the-scenes of launching Chef Hak’s and Sunny Within
Lessons in resilience, purpose, and living authentically
Timestamps: 00:00 – Meet Sharone Hakman: From MasterChef to mindful entrepreneurship 03:30 – Leaving finance behind: Finding purpose through food 07:45 – Growing up in LA: Resilience, family, and love 13:10 – Parenthood as a turning point 17:50 – Embracing discomfort to grow 22:20 – Food as medicine: Intentional and seasonal eating 30:40 – Building Chef Hak’s: Flavor meets purpose 34:00 – Launching Sunny Within: Holistic wellness made simple
Links & Resources: 🌿 JBK Wellness Labs 🍽️ Chef Hak’s Products ☀️ Sunny Within Supplements 🎓 Dr. Kim’s Living Meditation Course
Connect with Dr. Jenelle Kim: Instagram / TikTok / LinkedIn / Facebook → @drjenellemkim
Connect with Sharone Hakman: Instagram → @sharonehakman | chefhaks.com | sunnywithin.com
#SharoneHakman #ChefHak’s, #SunnyWithin #MasterChefalumni  #mindfulcooking #foodasmedicine #holisticwellness #entrepreneurship #DrJenelleKim #TheExpertsPodcast #intentionaleating #celebritychefstories #authenticliving #growthmindset

Thursday Jul 10, 2025

In this episode of The Experts, Dr. Jenelle Kim welcomes bestselling author and podcast host Krista Williams for a powerful, grounded conversation on navigating life’s turning points with grace and authenticity. Together, they unpack the emotional and spiritual growth that comes from experiences like anxiety, burnout, identity shifts, and Saturn Return. Listeners will gain practical insight into how to approach transformation with compassion, build emotional resilience, and find balance by embracing simplicity. This thoughtful exchange offers tools for aligning with your true self—and reminders that healing often begins with honest reflection and speaking your truth.
⏰ TIMESTAMPS: 
00:00 – Introduction Meet Krista Williams: Author, podcaster, and modern spiritual leader
01:28 – Krista’s Childhood and Early Life: Growing up feeling different, anxiety, and the search for purpose
03:36 – Spiritual Awakening and Saturn Return: Discovering spirituality and purpose during critical life transitions
05:26 – Understanding Saturn Retur:n Navigating major life changes and aligning with your true self
07:47 – Brain Development and Decision-Making: How our late twenties shape our life choices
09:33 – Meaning Behind “Almost 30:” The spiritual and cultural significance of turning 30
11:50 – Symbolism of Number Three: Exploring the universal importance of the number three in spirituality
13:22 – Age and Perceptions of Aging: Personal reflections and society's expectations about growing older
14:55 – Burnout Experiences: Krista's journey through career burnout and lessons learned
16:41 – Changing Relationship with Burnout: Developing deeper self-awareness to manage burnout
18:20 – "Be Like Bamboo" Philosophy Cultivating flexibility, softness, and strength in life
20:18 – Simplicity and Grounded Spirituality: Balancing deep spiritual exploration with practical daily living
22:50 – Emotional Flexibility and Regulation: How emotional resilience can transform challenging moments
25:00 – Speaking Thoughts Out Loud: The practice of verbalizing emotions to achieve clarity and relief
27:07 – Self-Talk as Emotional Self-Care Using compassionate dialogue to support yourself emotionally
28:37 – Authentic Emotional Admission The importance of honestly acknowledging your feelings
30:17 – Spaces for Energy Purification Harnessing everyday spaces like bathrooms and cars for emotional release
31:35 – Vocal Release Techniques Utilizing sighing and vocalization to energetically reset
33:03 – Stress from Over-Stacked Wellness Practices: Recognizing when wellness routines cause more harm than good
34:15 – Final Reflections on Simplicity and Presence: The transformative power of simplicity and regular self-check-ins
34:47 – Episode Wrap-up and Gratitude: Where to find Krista’s book and podcast, and final reflections from Dr. Kim and Krista
🔥 FREE RESOURCES & LINKS:
🌿 JBK Wellness Labs: https://jbkwellnesslabs.com
Dr. Kim’s Living Meditation Course & Longevity Potions: https://jenellekim.com (Use CODE: DJKSTRONG)
📘 Krista Williams' Book: https://almost30.com/book
📱 CONNECT WITH US: 
 📸 Instagram: @drjenellemkim
📘 Facebook: @drjenellemkim
💼 LinkedIn: Dr. Jenelle Kim
🎵 TikTok: @drjenellemkim
Krista Williams
📸 Instagram: @itskrista
🌐 Website: https://itskrista.com
🎧 Podcast: Almost 30
 
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 #KristaWilliams #Almost30 #TheExpertsPodcast #Mindfulness #SpiritualAwakening #BurnoutRecovery #EmotionalResilience #SaturnReturn #LivingAuthentically #SimplicityInLife #SelfCare #MentalHealthAwareness

Thursday Jun 19, 2025

In this heartfelt episode of The Experts, Dr. Jenelle Kim welcomes bestselling author, artist, and cultural philosopher Humble the Poet for a powerful conversation about anxiety, identity, legacy, and the wisdom of slowing down. With humor, humility, and clarity, they explore Eastern philosophy, emotional mastery, and the quiet power of living in alignment.
🔥 In this episode, you’ll learn: ✅ Why anxiety is a signal—not a flaw ✅ How to train your nervous system to respond, not react ✅ Why Eastern philosophy holds the key to modern peace ✅ The role of practice, presence, and language in emotional resilience ✅ How we rewrite generational scripts to live with more meaning
⏰ TIMESTAMPS: 00:00 – Introduction Meet Humble the Poet: author, rapper, teacher, and advocate for mindful living
03:20 – From Toronto Classrooms to Global Influence Humble’s journey through spoken word, culture, and redefining masculinity
08:45 – Rewriting the Script Why most of us follow inherited life paths—and how to write your own
14:10 – Chaos, Calm, and the Yin/Yang of Life Exploring Eastern philosophy, simplicity, and how opposites create harmony
22:30 – Meditation, Movement & Self-Regulation How Qigong, martial arts, and stillness practices cultivate emotional mastery
29:45 – Naming the Feeling: “I Feel Anxious Because…” The language shift that transforms anxiety from foe to friend
36:15 – Self-Compassion as a Tool for Growth How to treat yourself like someone you’re responsible for helping
42:00 – Big Buckets & Inner Resilience The art of building emotional capacity through daily practice
49:30 – Death, Legacy & the Seeds We Plant Why embracing mortality is the path to a more meaningful life
56:10 – Emotional Fluency and Modern Masculinity How men can reclaim sensitivity, vulnerability, and depth
1:01:20 – Parenting Ourselves: Healing the Inner Child What we didn’t get, we can now give to ourselves
1:07:00 – Final Reflections: Harmony Over Perfection Life isn’t linear—it’s cyclical. The power is in the practice.
🔥 FREE RESOURCES & LINKS 🌿 JBK Wellness Labs: https://jbkwellnesslabs.com 🎓 Dr. Kim’s Living Meditation Course & Longevity Potions: https://jenellekim.com (Use CODE: DJKSTRONG) 📘 Humble the Poet's Book: https://humblethepoet.com/unanxious
 
📱 CONNECT WITH US 🔹 Dr. Jenelle Kim 📸 Instagram: @drjenellemkim 📘 Facebook: @drjenellemkim 💼 LinkedIn: Dr. Jenelle Kim 🎵 TikTok: @drjenellemkim 🔹 Humble the Poet 📸 Instagram: @humblethepoet 🌐 Website: https://humblethepoet.com
 
🔔 Don’t Miss Future Episodes! ✅ LIKE this episode if it moved you ✅ SUBSCRIBE for weekly expert interviews on wellness, mindset & meaning ✅ Turn on NOTIFICATIONS to stay inspired
 
🔍 #HumbleThePoet #Unanxious #TheExpertsPodcast #MindBodyConnection #Daoism #EasternPhilosophy #EmotionalResilience #AnxietyAwareness #BalanceAndHarmony #HealingThroughPractice #SelfCompassion #MentalHealthMatters

Thursday Jun 05, 2025

What if your oral health is the gateway to your longevity? In this eye-opening episode of The Experts, Dr. Jenelle Kim sits down with pioneering prosthodontist, innovator, and Smile House Tribeca founder Dr. Jonathan Levine. From elite lacrosse to creating cutting-edge dental technology and advocating for underserved communities with Lenny Kravitz, Dr. Levine shares how dentistry, aesthetics, and wellness are deeply connected.
🔥 In this episode, you’ll learn: ✅ How inflammation in the mouth leads to chronic disease ✅ Why oral care is the missing piece in preventative health ✅ The science and power behind Smile House and “mouth mapping” ✅ Why dentistry is being reimagined as a collaborative, holistic experience ✅ What true innovation and legacy look like in wellness and medicine
⏰ TIMESTAMPS: 00:00 – Introduction Meet Dr. Jonathan Levine: prosthodontist, innovator, and creator of Smile House Tribeca.
03:00 – From Lacrosse Champion to Dental Pioneer Dr. Levine shares his childhood, twin dynamic, family influences, and early passion for science and aesthetics.
10:45 – Why He Chose Dentistry (Hint: Process of Elimination) From rejecting business to embracing hands-on healing—his path to dental medicine and prosthodontics.
14:15 – Reinventing Dentistry: Teamwork & Innovation The problem with solo dentistry, and why building teams changed everything.
18:30 – Smile House Tribeca: A New Era of Oral Health The inspiration behind Smile House and how it’s disrupting traditional dental care.
22:40 – Inside the Mouth Mapping Process How Dr. Levine diagnoses across four pillars—structure, function, biology, and aesthetics—with cutting-edge tech.
28:50 – The Mouth-Body Connection: Inflammation and Disease How periodontal disease links to Alzheimer's, heart disease, and more—and what you can do about it.
35:30 – The Microbiome & Salivary Diagnostics Why pH, saliva testing, and the oral microbiome are revolutionizing preventive care.
39:40 – Culture, Teamwork & the Power of a Smile How Smile House blends high-performance habits, family values, and Eastern philosophy.
44:15 – From Whitening Ampoules to Sephora The story behind Glow Science and how Dr. Levine (and his wife Stacy) brought oral care to prestige beauty.
50:00 – Movement, Medicine & Myofascial Therapy Why jaw tension matters, and how Smile House integrates massage and nervous system regulation into care.
56:40 – The Glow Good Foundation with Lenny Kravitz How giving back through dentistry in underserved communities creates transformation and healing.
1:03:20 – Oral Health as a Longevity Strategy Why consistent habits, breathwork, and education are the future of medicine—and why it all begins with the smile.
1:07:00 – Final Thoughts & Where to Find Dr. Levine How to visit Smile House Tribeca and follow Dr. Levine’s groundbreaking work.
🔥 FREE RESOURCES & LINKS 🌿 JBK Wellness Labs: https://jbkwellnesslabs.com 🎓 Dr. Kim’s Living Meditation Course & Longevity Potions: https://jenellekim.com (Use CODE: DJKSTRONG) 🦷 Smile House Tribeca: https://smilehouse.co 💡 Dr. Jonathan Levine’s Practice: https://jblnyc.com
📱 CONNECT WITH US 🔹 Dr. Jenelle Kim 📸 Instagram: @drjenellemkim 📘 Facebook: @drjenellemkim 💼 LinkedIn: Dr. Jenelle Kim 🎵 TikTok: @drjenellemkim
🔹 Dr. Jonathan Levine 📸 Instagram: @drjonlevine 💻 Smile House Tribeca: https://smilehouse.co 💻 JBL NYC: https://jblnyc.com
🔔 Don’t Miss Future Episodes! ✅ LIKE this video if you found value ✅ SUBSCRIBE for weekly episodes on wellness, innovation & mind-body medicine ✅ Turn on NOTIFICATIONS so you never miss an expert guest!
🔍 #JonathanLevine #SmileHouseTribeca #HolisticDentistry #TheExpertsPodcast #OralHealth #MouthBodyConnection #Inflammation #FunctionalMedicine #Longevity #EasternMedicine #PreventativeHealth #WellnessJourney #Microbiome #BeautyFromWithin #InnovationInDentistry #MyofascialTherapy

Thursday May 22, 2025

What if your greatest transformation starts with simply showing up? In this powerful episode of The Experts, fitness icon, entrepreneur, and former MTV star Kenny Santucci shares his inspiring journey—from being an overweight kid in New Jersey to becoming a leader in the fitness world and founder of Strong New York. Kenny opens up about the mental and emotional work behind physical strength, his battle with injuries, TRT, and the truth about discipline, habits, and health.
🔥 In this MUST-WATCH episode, you’ll learn: ✅ Why discipline, not motivation, is the real key to transformation ✅ How Kenny overcame obesity and built a powerful mindset ✅ The truth about testosterone, thyroid, and hormonal health (TRT) ✅ Why connection and movement are non-negotiable for well-being ✅ How Strong New York is reshaping the fitness industry
 
⏰ TIMESTAMPS:
00:00 – Introduction Meet Kenny Santucci: TV personality turned fitness leader, entrepreneur, and podcast host.
02:15 – Early Life & The MTV Years Growing up in Newark, wrestling, and how MTV's The Challenge launched Kenny into the spotlight.
06:45 – Career Shift to Fitness & Training Falling in love with training, coaching others, and building a life in health and wellness.
10:30 – Strong New York How Kenny created Strong New York to bring together the brightest minds in wellness.
15:00 – Childhood Food Patterns & Weight Struggles Family dynamics, overeating, and discovering the power of food awareness.
21:20 – Fried Foods, Dampness & Eastern Medicine Understanding how diet impacts mental and physical health from a traditional medicine lens.
27:45 – Movement as Medicine Kenny’s philosophy on fitness, martial arts, and how physical awareness heals.
33:10 – Injury, TRT & Reclaiming Vitality Dealing with back pain, hormone imbalances, and the second chance at health through medical insight.
38:50 – The Vision for Strong New York Growing the event, Comic-Con inspiration, and Kenny’s mission to empower community.
44:15 – Expert Wisdom, Entrepreneurship & Aging Well What being an expert really means, embracing discipline, and redefining 40.
47:29 – Closing & Where to Find Kenny How to connect with Kenny, join Strong New York, and tap into the Strength Club.
🔥 FREE RESOURCES & LINKS: 🌿 JBK Wellness Labs: https://jbkwellnesslabs.com 🎓 Dr. Kim’s Living Meditation Course & Longevity Potions: https://jenellekim.com (Use CODE: DJKSTRONG) 💪 Strong New York: https://strongnewyork.com 🏋️‍♂️ Train with Kenny: https://thestrengthclub.com
📱 CONNECT WITH US: 🔹 Dr. Jenelle Kim: 📸 Instagram: @drjenellemkim 📘 Facebook: @drjenellemkim 💼 LinkedIn: Dr. Jenelle Kim 🎵 TikTok: @drjenellekim
🔹 Kenny Santucci: 📸 Instagram: @kennysantucci 🎙 Podcast: Strong AF Podcast 🏋️‍♂️ Strength Club: @thestrengthclub
🔔 Don’t Miss Future Episodes! ✅ LIKE this video if you found value ✅ SUBSCRIBE for weekly episodes on fitness, mindset & health ✅ Turn on NOTIFICATIONS so you never miss an expert guest!
 
🔍 #KennySantucci #FitnessMotivation #HealthTransformation #Discipline #StrongNewYork #MensHealth #TheExpertsPodcast #TRT #SelfImprovement #WellnessJourney #Entrepreneurship #MovementIsMedicine #EasternMedicine #HormoneHealth #StrengthTraining

Thursday Mar 27, 2025

🚀 Want to build a successful beauty or wellness brand? In this episode of The Experts, Dr. Jenelle Kim sits down with Laura Schmoisman, founder of The Darl Agency and a marketing powerhouse in the beauty and wellness space. With years of experience guiding brands to success, Laura reveals the 5 biggest mistakes companies make when trying to scale—and how to avoid them.
If you're an entrepreneur, founder, or marketer looking to stand out in the crowded beauty industry, this episode is packed with insider insights and real-world strategies to help you grow the right way.
🔑 What You’ll Learn:✅ The 5 biggest marketing mistakes beauty & wellness brands make✅ Why founders shouldn’t try to do everything themselves✅ How to create a cohesive marketing strategy that works✅ The importance of storytelling & brand identity in today’s market✅ How to avoid wasting money on the wrong marketing tactics
⏰ Timestamps:00:00 – Introduction: Dr. Jenelle Kim & Laura Schmoisman at BeautyConnect LA00:30 – Laura’s background: From Argentina to entertainment & digital marketing01:25 – Why so many small & mid-size brands fail (and how to fix it)02:15 – Mistake #1: Founders trying to do it all themselves03:10 – Mistake #2: Hiring a small in-house team without expertise04:05 – Mistake #3: Choosing agencies that only work with big-budget brands05:00 – Mistake #4: Working with multiple freelancers without a cohesive strategy06:00 – Mistake #5: Hiring consultants who promise big ideas but no execution07:00 – Why marketing should be a priority from day one08:00 – The role of niche targeting & why it matters more than ever09:00 – The beauty & wellness industry: How it’s evolving & what’s next10:00 – Final advice for beauty & wellness founders
🔥 FREE Resources & Links:📖 Learn more about Laura Schmoisman & The Darl Agency → https://thedarl.com🌿 Explore JBK Wellness Labs → https://jbkwellnesslabs.com🎓 Dr. Jenelle Kim’s 8 Keys Course → https://jenellekim.com
📱 Follow Us for More Expert Insights:🔹 Dr. Jenelle Kim:📸 Instagram: @drjenellekim🎥 TikTok: @DrJenelleKim💼 LinkedIn: Dr. Jenelle Kim
🔹 Laura Schmoisman:🌐 Website: https://thedarl.com📸 Instagram: @larachmoisman 
💼 LinkedIn: Lara Schmoisman
📺 Subscribe for More Expert Conversations on Branding & Marketing!✅ LIKE this video if you found value✅ SUBSCRIBE for weekly insights on business & branding✅ Turn on NOTIFICATIONS so you never miss an episode
 
#BeautyMarketing #BrandStrategy #DrJenelleKim #LauraSchmoisman #Entrepreneurship #WellnessIndustry #BrandGrowth #StartupTips #MarketingMistakes #StorytellingForBrands #SocialMediaStrategy

Thursday Mar 20, 2025

In this episode of The Experts, Dr. Jenelle Kim and Craig Nandoo sit down with Karan Gupta, co-founder of Odore, a leading platform helping beauty brands like L'Oréal, LVMH, and Estée Lauder build ambassador programs and scale user-generated content (UGC). Karan shares insights into influencer marketing, the power of product sampling, and how brands can leverage community-driven marketing to drive sales. If you're a beauty entrepreneur looking to navigate the evolving digital landscape, this episode is packed with valuable takeaways.
Timestamps:
00:00 – Introduction: Dr. Jenelle Kim & Craig Nandoo introduce Karan Gupta00:30 – What is Odore? Helping brands scale influencer marketing & sampling01:20 – The role of UGC in beauty marketing today02:15 – How Odore started: From LVMH & L’Oréal partnerships to industry-wide adoption03:10 – The importance of product sampling in beauty sales04:05 – How brands should approach ambassador programs for growth05:00 – Digital marketing advice for emerging beauty brands06:00 – Influencers creating their own brands – does it work?07:00 – What’s next for Odore? Expanding into fashion, pet care & more08:00 – Where to find Odore and connect with Karan Gupta
Listen & Watch:
🎧 Apple Podcasts🎙 Spotify📺 YouTube
Connect with Us:
📸 Instagram: @odore
📸 Instagram: @DrJenelleKim🎥 TikTok: @DrJenelleKim💼 LinkedIn: Dr. Jenelle Kim
🔥 Subscribe for More Expert Conversations on Beauty & Business✅ LIKE this video if you found it valuable✅ SUBSCRIBE for weekly expert insights✅ Turn on NOTIFICATIONS so you never miss an episode
#BeautyMarketing #InfluencerMarketing #BrandAmbassadors #UserGeneratedContent #BeautyBusiness #DrJenelleKim #Odore #TheExperts #SocialMediaMarketing

Thursday Mar 13, 2025

Eczema is more than just a skin condition—it impacts quality of life, confidence, and even daily activities. In this episode of The Experts, Dr. Jenelle Kim sits down with Soteri Skin co-founders Lama Mansoor and Dr. Rafael Pielak, a Harvard-trained scientist, to explore their breakthrough approach to skincare.
Soteri Skin’s innovative pH-lock technology is designed to restore the skin’s natural acid mantle and provide long-lasting relief for eczema sufferers. The founders share the personal story behind their brand, the science that makes their formulas effective, and the lessons they’ve learned in growing a skincare company.
If you're struggling with eczema or looking for insight into the latest innovations in skincare, this episode is packed with valuable information.
 
🔑 What You’ll Learn:✅ The science behind pH balance and why it’s crucial for eczema relief✅ How Soteri Skin’s formulas mimic the skin’s acid mantle for long-term healing✅ The importance of acclimating skin to active ingredients for better results✅ Why direct-to-consumer was the best strategy for launching a skincare brand✅ The biggest challenges and lessons learned in growing a beauty startup
 
⏰ Timestamps:00:00 – Introduction: Dr. Jenelle Kim at Beauty Connect LA00:30 – Meet the founders of Soteri Skin, Lama Mansoor & Dr. Rafael Pielak01:20 – The personal story behind Soteri Skin’s eczema solution02:10 – The link between pH imbalance and eczema03:00 – How Soteri Skin restores and maintains the skin’s acid mantle04:15 – The emotional impact of eczema and how proper treatment can restore confidence05:30 – Breaking down the active ingredients and their synergy in Soteri Skin’s formula06:40 – Lessons from launching on Amazon and why direct-to-consumer matters07:30 – The importance of customer feedback in developing effective skincare08:00 – Where to find Soteri Skin & how to start your eczema healing journey
📺 Watch on YouTube🎧 Listen on Apple Podcasts & Spotify
🔥 FREE Resources & Links:🌐 Soteri Skin Website → soteriskin.com📸 Follow Soteri Skin on Instagram → @soteriskin
💡 Explore Dr. Jenelle Kim’s Work → jenellekim.com
Follow Dr. Jenelle Kim on LinkedIn, Instagram, TikTok, Facebook
✅ Subscribe for weekly insights on beauty, wellness & business✅ Turn on notifications so you never miss an episode
 
#EczemaRelief #SkincareScience #BeautyInnovation #SoteriSkin #DrJenelleKim #SkinHealth #HolisticBeauty #pHBalance

Thursday Mar 06, 2025

How do beauty brands go from small startups to multi-million-dollar global companies? In this episode of The Experts, Dr. Jenelle Kim and Craig Nandoo sit down with Julian Reis, founder of SuperOrdinary, a company that helps brands scale internationally and dominate social commerce.
Julian shares how he built a $7M brand in 20 seconds, what it takes to succeed in today’s TikTok-driven beauty market, and the biggest mistakes brands make when expanding. If you're an indie beauty brand looking to grow, this episode is packed with real-world strategies to help you scale the right way.
🔑 What You’ll Learn:
✅ How SuperOrdinary helped a brand sell $7M in 20 seconds✅ The new rules of e-commerce & social commerce✅ Why live shopping is the future of beauty sales✅ What beauty brands need before scaling globally✅ The best marketing strategy for indie brands under $10M✅ How to leverage affiliate marketing & brand ambassadors for viral success
⏰ Timestamps:
00:00 – Introduction: Dr. Jenelle Kim & Craig Nandoo at Beauty Connect LA00:30 – Meet Julian Reis, founder of SuperOrdinary01:15 – How SuperOrdinary helps brands scale globally02:00 – How a beauty brand sold $7M in 20 seconds03:15 – The power of TikTok, social commerce & live shopping04:00 – Why inventory & forecasting are critical for fast growth05:00 – The best marketing strategy for indie beauty brands06:15 – How brand ambassadors & affiliate marketing drive sales07:00 – Final advice for beauty founders & where to find Julian
📺 Watch on YouTube
🎧 Listen on Apple Podcasts & Spotify
🔥 FREE Resources & Links:
🌐 Learn more about SuperOrdinary → superordinary.co📸 Follow Dr. Jenelle Kim → @drjenellekim💡 Explore Dr. Jenelle Kim’s Work → jenellekim.com
📺 Subscribe for More Expert Conversations on Beauty & Business!
✅ Like this video if you found value✅ Subscribe for weekly insights on beauty, wellness & business✅ Turn on notifications so you never miss an episode
#BeautyBrandGrowth #EcommerceMarketing #SuperOrdinary #DrJenelleKim #TikTokMarketing #SocialCommerce #AffiliateMarketing #IndieBeauty

Thursday Feb 27, 2025

What does it take to create skincare that lasts for decades? In this episode of The Experts, Dr. Jenelle Kim speaks with Akshay Talati, VP of Product Development at Goop and incoming President of the Society of Cosmetic Chemists. With a career spanning Estee Lauder, L’Oréal, and Murad, Akshay reveals the science and strategy behind some of the world’s biggest beauty brands.
He breaks down why formulation is the foundation of effective skincare, the biggest misconceptions about hero ingredients, and how emerging brands can navigate the evolving landscape of biotech, adaptogens, and clean beauty. If you’re interested in beauty innovation, formulation, or product development, this episode is packed with expert insights.
🔑 What You’ll Learn:
✅ Why formulation matters more than trendy ingredients✅ How biotech, adaptogens, and clinical research are shaping beauty✅ The process behind developing long-lasting, effective skincare✅ How consumer awareness and transparency are driving formulation trends✅ Akshay’s vision for the Society of Cosmetic Chemists and future innovations
⏰ Timestamps:
00:00 – Introduction: Dr. Jenelle Kim & Craig Nandoo at Beauty Connect LA
00:30 – Meet Akshay Talati: VP of Product Development at Goop
01:15 – Akshay’s career: From Estée Lauder to Goop
02:10 – The truth about skincare formulations & ingredient synergy
03:00 – What makes a skincare product actually work?
04:20 – The biggest myths in skincare science
05:30 – Why new ingredients aren’t always better
06:40 – How clinical testing ensures product efficacy
07:30 – The future of skincare: Biotech, adaptogens & AI innovation
08:15 – What it takes to create a successful beauty product
09:00 – The Society of Cosmetic Chemists & how they shape the industry
09:45 – Final advice for beauty brands & skincare consumers
🔥 FREE Resources & Links:
🌐 Goop Beauty → goop.com📸 Follow Akshay Talati → @AkshayTalati💡 Explore Dr. Jenelle Kim’s Work → jenellekim.com
📺 Subscribe for More Expert Conversations on Beauty & Formulation!✅ Like this video if you found value✅ Subscribe for weekly insights on skincare, wellness & business✅ Turn on notifications so you never miss an episode
 
#BeautyFormulation #GoopBeauty #SkincareScience #CosmeticChemistry #DrJenelleKim #Adaptogens #BiotechBeauty #CleanBeauty #ProductDevelopment

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