How Beauty Brands Scale to Millions—Insider Tips from SuperOrdinary

How do beauty brands go from small startups to multi-million-dollar global companies? In this episode of The Experts, Dr. Jenelle Kim and Craig Nandoo sit down with Julian Reis, founder of SuperOrdinary, a company that helps brands scale internationally and dominate social commerce.

Julian shares how he built a $7M brand in 20 seconds, what it takes to succeed in today’s TikTok-driven beauty market, and the biggest mistakes brands make when expanding. If you're an indie beauty brand looking to grow, this episode is packed with real-world strategies to help you scale the right way.

🔑 What You’ll Learn:

✅ How SuperOrdinary helped a brand sell $7M in 20 seconds
✅ The new rules of e-commerce & social commerce
✅ Why live shopping is the future of beauty sales
✅ What beauty brands need before scaling globally
✅ The best marketing strategy for indie brands under $10M
✅ How to leverage affiliate marketing & brand ambassadors for viral success

⏰ Timestamps:

00:00 – Introduction: Dr. Jenelle Kim & Craig Nandoo at Beauty Connect LA
00:30 – Meet Julian Reis, founder of SuperOrdinary
01:15 – How SuperOrdinary helps brands scale globally
02:00 – How a beauty brand sold $7M in 20 seconds
03:15 – The power of TikTok, social commerce & live shopping
04:00 – Why inventory & forecasting are critical for fast growth
05:00 – The best marketing strategy for indie beauty brands
06:15 – How brand ambassadors & affiliate marketing drive sales
07:00 – Final advice for beauty founders & where to find Julian

📺 Watch on YouTube

🎧 Listen on Apple Podcasts & Spotify

🔥 FREE Resources & Links:

🌐 Learn more about SuperOrdinary → superordinary.co
📸 Follow Dr. Jenelle Kim → @drjenellekim
💡 Explore Dr. Jenelle Kim’s Work → jenellekim.com

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#BeautyBrandGrowth #EcommerceMarketing #SuperOrdinary #DrJenelleKim #TikTokMarketing #SocialCommerce #AffiliateMarketing #IndieBeauty